The dealership is caught between the demands of high warranty repair expense and the need to service the customer. And, finally, the manufacturer is under pressure to maintain the appearance of manufacturing cars that do everything advertised perfectly.
Customers want more sexy gadgets. There’s a price: added complexity.
Manufacturers compete in a tough business environment, so they must offer new and sexy gadgets to the consumer. Customers ask for these things and if the manufacturer doesn’t provide them, the competition will. |
