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Chapter 5: The Need for Lemon Law Common sense says that this is the essence of correct corporate behavior: • Determine that you have made a mistake • Take responsibility for it • Correct the situation This is the sort of behavior our fathers and mothers told us would make a worthwhile, decent adult. This should not be an unrealistic goal, for people and corporations alike. Sears, for example, has a policy of "Satisfaction guaranteed or your money back." It is certainly logical for a retailer to take responsibility for the products it sells, rather than to inflict the consequences of its mistakes on the unsuspecting customers. The next logical step is for the retailer to go to the original suppliers of the defective goods and compel them to improve the quality of their products. It seems the sensible solution. The Real World Corporate responsibility is the way things should be, but it is not the way things are. Instead of taking responsibility for their products, many companies just pass on to their customers their failure to monitor and improve quality. Automobile manufacturer irresponsibility is a primary reason why consumers need the protection of lemon laws. There was a great need to level the playing field, and those who framed these laws knew it. Quantity vs. Quality Manufacturers, particularly in the United States, have lost their focus on the true meaning of a quality product: a finished, high-quality article in the hands of the consumer in exchange for a fair price.

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