The lemon gauntlet typically begins when you arrive the second time for a repair of the same defect. The threat of this being a potential lemon sets off alarms at the dealership.
"Uh-oh," they say to themselves. "If we can’t repair it, we’d better employ every trick we know to make this person give up and go away."
This attitude is incredibly cynical-even cruel-because it undermines the owner’s safety and peace of mind. To make someone give up, manufacturers and dealerships have to remove hope. They have to take an owner, who starts out happy and proud of having a new car, and drive them into apathy and despair.
Think about that for a moment. Remove hope!
This is not an isolated incident of bad corporate behavior. This behavior is pervasive and widespread. There is not one car manufacturer that doesn’t employ one or more of the methods described below.
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